As the CEO of the Aaron Family JCC of Dallas, leadership (both my own and fostering it in others) is an evergreen focus. While examples of leadership may vary, there are two persistent attributes: it requires action, and it requires overcoming fear.

This Purim we will once again reflect on Esther's compelling leadership arc. The Megillah shows us an Esther who is initially passive, following others' guidance and hiding her identity. But when Mordechai challenges her to use her royal status, she confronts a defining truth: influence creates responsibility. She overcomes her fear, declaring,

“If I perish, I perish”

and approaches the king. In that moment, she transforms from passive subject to active leader.

We all have spheres of influence at work, at home, or simply in how we interact with strangers. At Purim, we are reminded that Esther is the Dugma Ishit (the perfect example) of understanding our influence, overcoming fear and apprehension, and taking action.

We are all faced with moments when we can choose to act or remain silent. At this turbulent time in the world, we must ask ourselves: Where do I have influence? What fears hold me back? And what would it mean to emulate Esther and move from passivity to leadership?

This Purim let Esther’s actions not only be a story that we recite, but a challenge we accept. In the days ahead, may each of us identify one moment where we can step forward, speak up, extend kindness, or lead with courage, and choose action over hesitation. By doing so, we honor Esther’s legacy and strengthen our community, one brave decision at a time.

Chag Purim Sameach